Thursday, 12 November 2009

New Work: Machinerage.com






Here are the final billboard designs for for the recent Machinerage.com project. The website is supposed to be a forum for debate about energy consumption and waste and solutions to these problems. I felt an authoritative stamp was necessary for the whole feel, but it was important not to get into an aggressive territory - the billboards needed to get people talking and thinking, not feeling bad or throwing their TVs in the bin. Conversely, it is obvious that the issues that Machinerage.com wants to raise and debate are serious ones and that should not be overlooked. To see much larger images of the work head on over to my Flickr.

Overall the design process for this has been a bit of a rollercoaster, having totally scrapped a weeks worth of work and redoing everything, then going back and changing a lot of stuff again. I think i got there in the end though - and either way, no one ever said it was going to be easy!

2 comments:

I am said...

these are cool man.

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